AnswerLive is a Charlotte-based answering services provider. They provide high-value answering services with a personal touch. The brand needed a facelift, the messaging needed focused and value needed created. BAM performed all three and saw them experience record leads in just one month!
Industry:
Customer Service
Challenge:
Re-Branding and
Lead Generation
Location
Charlotte / Nationwide
The Challenge:
AnswerLive had great sales, but lacked a solid digital presence. They needed a quick rebrand on a shoestring budget.
With limited budget for user research but the information that customers were looking for an answering service due to business process issues, we sought to understand what users were looking for first — industry (answering service + industry) or service (bi-lingual, 24-hours, ect.).
Highlights of the strategy adopted:
- Narrow target customer focus to small business
- Develop a better understanding of what potential low-funnel buyers are looking for
- Create something more visually appealing and clean
- Provide information content to buyers in the consideration phase
The Solution
Focused Messaging, UX Writing, and Persuasive Digital Content
A company for everyone is a company for no one. Sure, AnswerLive had more than 30 years of experience servicing a multitude of organizations — even companies that were considered enterprise level. But their most reliable leads were coming from small businesses looking for help in customer service support.
We created a new logo with the “Spark Your Customer Service” tagline, based on the bolt sequence within the logo.
Not to reinvent the wheel (particularly on a small budget) the copy needed to be quick and snappy, yet optimized for SEO and show the best value AnswerLive had to offer.
- Short sentences
- Active voice
- Phrases that start with the objective
- Optimized for voice search
To go along with a new pricing landing page designed to convert prospects to leads, I did competitive research to create a grid showing their pricing versus some of the top competitors.
Results
AnswerLive was launched in late March, 2019. By the end of May, the site helped the company set a monthly record in May for lead generation.
First Month Organic Traffic Growth
One-Month Growth In Organic Leads
Increase in SERP Visibility March 2019 / March 2020