Inside Tracking Ad Spend — How Can You Plan For The Future?
There’s an old adage int he ad industry: Half of the money you spend on advertising works — you just…
A Guide For Improving Your Small Business’s Digital Storefront
The names can vary from e-shop to online store, and their definitions can too, depending on how much or how…
OTT Explained. And Why It Should Be In Your Media Plans
With the continuous advancement in technology, the way Americans view their content is adapting. Over The Top allows your brand…
How to Build Strong Client Relationships
The most important part of my job as an Account Supervisor is building strong client relationships. I’ve gathered a few…
BAM + HGTV – Scaling Local Franchise Lead Generation Emails On The National Level
When Culligan International partnered with HGTV for the Urban Oasis Sweepstakes, a unique challenge presented itself. How does a system…
This Methodology Might Be Missing From Your Social Media Plan
“Plan your work for today and every day, then work your plan.” – Margaret Thatcher So you know that some…
Eight Easy Email Marketing Best Practices That Cost NOTHING To Execute
Though you may hear people say “I don’t use email anymore,” the data says that’s patently false. In fact, 81%…
Why Is Social Media Still Important?
In this day and age, everyone (or almost everyone) has some form of a social media account. Whether that is…
Track Your Leads From Search To Sale
Do you have a system in place in your business that automatically logs and assigns leads whether they come to…