Drive Leads With You Pittsburgh Audience: Building a Brand
At BAM, building a brand is a strategic process that involves creating a unique identity for your company in the minds of consumers. Consumers today are overwhelmed with a wide range of options for products and services, often with few clear distinctions between them. That’s where your brand comes in! People are more likely to purchase from a company that they know and trust rather than an unfamiliar name.
Drive More Leads With Your Brand
When we think about brands, or even talk about examples of great ones, small businesses are left out of that conversation. BAM wants to change that. Building a brand is a continuous process that requires strategy, consistency, and adaptability. Branding is crucial for building trust, awareness, and recognition for your company. Investing in your brand from your company’s inception is key to enhancing your brand’s perception in the marketplace.
- Ideate – brainstorming and conceptualizing ideas that reflect your brand’s mission, vision, and values to define brand identity
- Create – developing brand assets that craft a compelling narrative and reflect your brand’s mission and values
- Research – analyzing market trends, competitors, and customer preferences to gain insights into the behavior and needs of your customers
- The CX stage – mapping out the customer journey, enhancing customer interactions, and accepting feedback to improve consumer satisfaction and brand loyalty
- Promote – developing a comprehensive marketing strategy that implements storytelling, multi-channel promotion, and influential partnerships to increase brand visibility and trust
- Consistency – ensuring channel-wide brand uniformity, maintaining consistent messaging, and constantly growing and improving the brand
BAM’s Branding Services For Lead Generation
A brand messaging audit is a comprehensive review of a company’s marketing materials and strategies to assess how effectively they convey the brand’s core message. The audit typically involves auditing all areas of the company’s digital presence including website content, social media profiles, local directories, traditional forms of media, etc. The goal of the audit is to identify areas of improvement to ensure that all messaging supports the brand’s overall strategy.
A competitive analysis is the best way to get a feel for the overall competitive landscape. The analysis involves evaluating and comparing your company’s strengths, weaknesses, opportunities, and threats with those of key competitors.
Customer journey mapping is the process of creating a visual representation of the touchpoints and stages a consumer goes through when interacting with your brand from initial awareness to post-purchase. The goal of this process is to understand and optimize the customer experience (CX), identify issues, and tailor strategies to better meet customer needs and expectations.
Logo creation is a key element in brand recognition and differentiation and involves designing a visual symbol that represents a brand’s identity and values. Style guides are a document that outlines the rules and standards for using a brand’s visual elements such as logos, colors, and fonts. Style guides are created to ensure brand consistency across marketing platforms.
Creative advertising entails developing innovative ad campaigns and visual assets that capture attention, improve audience engagement, and effectively communicate the brand’s message.
The Proof
Case Studies: Branding That Drives Leads
How We Approach Branding
What We Do
- Captivating designs and ad campaigns that capture attention and boost audience engagement
- Static, video, and print collateral that effectively and consistently convey the brand’s overall message
- Logo creation, style guide development, and website design that are visually engaging and maintain audience interest
What Your Business Receives
- Increased website traffic and overall website visitors
- Heightened engagement on social media platforms and local directories
- Enhanced brand recognition and brand loyalty
- Quality leads that contribute to a positive ROAS
- Positive customer reviews that build consumer confidence
Put Our Tools to Work for You
The website was awesome and brought in more leads than we had ever seen from a digital perspective…BAM helped our company grow to two locations while maintaining our place on the Inc. 5000 list of fastest growing companies.
BAM Advertising proved to be the best choice of a partner to build Allegheny Millwork & Lumber’s website. Through meticulous planning and execution, Devon and William took the time to get to know our needs, our business and functional requirements to design, and implement the best virtual representation of our business.
Looking to Grow Your Business?
127%
2-Year Revenue Growth
28%
Local Dealership Revenue Growth
19 NEW
Dealerships in 10 Years
Our Marketing Services
Digital Growth Strategy
Unlock your business's full potential with BAM's Digital Growth Strategy. We analyze your market, set measurable goals, and craft bespoke strategies to drive qualified leads and maximize ROI.
PPC Advertising
Maximize your lead generation with BAM's PPC Advertising. We create targeted ad campaigns that reach your audience at the right time and place, ensuring high conversion rates and quality leads.
Websites & UX
At BAM, we design user-centric websites that not only look great but also convert visitors into leads. Our UX experts ensure seamless navigation, encouraging user engagement and lead generation.
Content Marketing
Content is king, and BAM knows it. We produce compelling content that resonates with your audience, driving engagement and generating high-quality leads that convert.
Email Marketing
BAM's Email Marketing services nurture your leads through personalized, timely messages. Our campaigns are designed to engage your audience and drive them further down the sales funnel.
SEO
Boost your online visibility and lead generation with BAM's SEO services. We optimize your website for search engines, ensuring you rank higher and attract more qualified leads.
Social Media Marketing
Elevate your brand's online presence with BAM's Social Media Marketing services. We craft engaging posts and run targeted campaigns that not only boost your social metrics but also generate quality leads, turning followers into customers.
Analytics
Data-driven decisions are at the core of BAM's Analytics services. We track and analyze your performance metrics to fine-tune your strategies, ensuring optimal lead generation.
Copywriting
Words matter, and BAM's Copywriting services ensure they work for you. Our persuasive copy engages your audience, drives action, and generates leads that mean business.
TV Advertising
Capture a broader audience with BAM's TV Advertising. Our compelling commercials are designed to grab attention and generate leads, making your brand unforgettable.
Radio Advertising
BAM's Radio Advertising services offer a cost-effective way to reach your target audience. Our catchy jingles and compelling narratives drive brand awareness and lead generation.
Print Media
Traditional yet effective, BAM's Print Media services offer targeted advertising that resonates with your audience. Our eye-catching designs and compelling copy generate leads even off-screen.
Why BAM?
- At the core of BAM is human relationships. You'll realize this from day one.
- We emphasize data-driven methodologies AND qualitative research. There is no substitute for the voice of the clients and their customers.
- We use a short- and long-term vision to guide our content marketing plans. This allows you to get quick wins while keeping a focus on the big picture.
- We have expertise in all digital and traditional marketing channels, offering flexible solutions. There's never a one-size-fits-all content marketing approach.
GET A FREE MARKETING AUDIT!
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