We Design Websites That Convert
Your website is a living, breathing organism. Treat it with care and it will provide benefits for both your brand experience and lead generation. Our website development project goes as follows:
- Discovery of your business – its people and customers
- Auditing your website and digital assets
- Strategy and planning with complete documentation and wireframes
- Design & Code the templates for your website
- Produce new content and/or migrate existing content to your new Content Management System
- QC and Review your new website to ensure optimal performance and smooth launch
- Launch and Monitor your new site. BAM will never launch and leave you without a plan!
BAM’s Website Development Services
We create a blueprint for your website’s structure and user interface. The sitemap outlines the website’s hierarchy, organizing content in a logical flow to enhance user navigation. Simultaneously, wireframes provide a visual guide for the layout of each page, focusing on the placement of key elements such as navigation menus, content sections, and interactive features. This stage emphasizes usability, ensuring that the design is intuitive and aligned with user needs. By developing detailed sitemaps and wireframes, we establish a clear framework that guides the subsequent design and development phases, ensuring a cohesive and user-friendly website.
Our in-house designer creates templates that establish the overall look and feel of your site, including color schemes, typography, and graphical elements. These templates ensure consistency across all pages and sections of the website. This stage involves close collaboration between our designer and our developer to ensure that the visual design is both attractive and functional. By creating cohesive and visually appealing templates and artwork, we set the foundation for a professional and engaging online presence.
We develop engaging and relevant material for your website. This includes crafting compelling copy, selecting or creating high-quality images, and producing multimedia elements such as infographics. The content is tailored to resonate with your target audience, convey your brand message, and drive desired actions (leads, sales, etc.). This stage also involves ensuring that all content aligns with SEO best practices to improve search engine rankings and visibility. By focusing on clear, persuasive, and visually appealing content, we aim to enhance user engagement, build brand loyalty, and achieve your company’s strategic goals. Already have content you own? We are happy to transfer it over to your new site!
The code that underpins a website is a crucial element that often goes unnoticed by the average user. It’s the foundation upon which the entire website’s functionality, design, and performance are built. BAM, unlike many other companies, takes a unique approach to website development by not outsourcing its coding overseas.
While outsourcing development to other countries may seem like a cost-effective strategy in the short term, it can lead to significant challenges further down the line. Inconsistent coding practices, communication barriers, and varying levels of expertise can introduce errors and inconsistencies into the website’s codebase. These issues may not be immediately apparent, but over time, they can accumulate and create technical difficulties, making the website harder to maintain, update, and expand.
BAM’s commitment to keeping its development in-house ensures that the website’s code is well-structured, consistent, and adheres to high standards. This approach may require a larger upfront investment, but it pays off in the long run by preventing technical debt and ensuring a more stable, reliable, and adaptable website that can evolve with the company’s needs.
BAM’s expertise extends beyond just website development to encompass the creation of robust and engaging online stores. They possess a proven track record of building successful e-commerce platforms, complete with comprehensive features that streamline the online shopping experience.
From meticulously organized product catalogs that showcase your offerings in their best light to intuitive shopping carts that simplify the purchasing process, BAM understands the intricacies of e-commerce functionality. They integrate secure and reliable payment gateways that instill trust in your customers and ensure seamless transactions. Additionally, BAM’s proficiency in order management systems empowers you to effortlessly track and fulfill orders, providing a smooth experience for both you and your customers.
Whether you prefer the user-friendly interface of Shopify, the flexibility of WooCommerce, or any other e-commerce platform, BAM’s skilled developers can tailor a solution to meet your specific needs. They leverage their in-depth knowledge of these platforms to create visually appealing and highly functional online stores that not only attract customers but also drive conversions.
Feeling overwhelmed about starting a website? Don’t worry, it’s just one component of your broader owned media strategy. BAM recognizes the importance of a holistic approach and offers comprehensive content strategy services to maximize the impact of your existing content across all channels.
Whether you have a wealth of content or are just starting to build your library, BAM can help you organize, optimize, and leverage it effectively. They meticulously analyze your existing content, identify gaps and opportunities, and develop a tailored strategy that aligns with your brand identity and overall goals.
BAM’s expertise extends beyond just content creation. They implement brand standards and governance frameworks to ensure consistency and quality across all your platforms. This ensures that your messaging resonates with your target audience and reinforces your brand image.
Optimizing your website goes beyond just visual appeal and user experience. Fine-tuning specific elements like page titles, meta descriptions, header tags, and internal links can significantly impact your website’s performance in search engine rankings and overall visibility.
Page titles serve as the headline for your webpage and should accurately reflect its content while incorporating relevant keywords. Meta descriptions offer a concise summary of your page’s content, enticing users to click through from search results. Header tags (H1, H2, etc.) help organize your content and highlight important sections, making it easier for both users and search engines to understand your page’s structure. Internal links connect different pages within your website, guiding users and search engine crawlers through your content.
In addition to these on-page optimizations, technical SEO plays a vital role in ensuring your website’s optimal performance. Website speed is crucial for user experience and search engine rankings, as slow-loading pages often lead to higher bounce rates. Robust security measures, such as SSL certificates, protect your website and user data from cyber threats. Mobile responsiveness is essential in today’s mobile-first world, ensuring your website adapts seamlessly to different screen sizes and devices.
By addressing these technical SEO aspects and optimizing key website elements, you enhance your website’s visibility, improve user engagement, and ultimately drive more organic traffic to your online presence.
BAM offers more than just website design and development. They also provide server space and resources through managed hosting services, ensuring your website experiences minimal downtime. This means your website will be reliably accessible to your visitors, minimizing the risk of lost traffic and potential revenue due to technical issues.
With BAM’s managed hosting, you don’t have to worry about server maintenance, security updates, or technical troubleshooting. Their team of experts handles all the backend tasks, allowing you to focus on your core business activities. This proactive approach to website hosting ensures optimal performance, fast loading times, and a secure online environment.
In addition to hosting, BAM simplifies the process of establishing your online presence by offering Domain Name Registration services. They can help you choose a memorable and relevant domain name that aligns with your brand and target audience. BAM’s streamlined domain registration process ensures a hassle-free experience, allowing you to secure your desired web address quickly and easily.
Understanding your website’s performance is essential for making informed decisions and optimizing your online presence. Without accurate data and insights, you’re essentially navigating in the dark, unable to identify what’s working and what needs improvement.
Here, we configure essential tools to monitor and optimize your website’s performance. Google Tag Manager is implemented to efficiently manage and deploy marketing tags without altering the codebase, enabling dynamic tracking and data collection. Google Search Console is set up to monitor the site’s presence in Google search results, identify indexing issues, and optimize for search performance. Google Analytics 4 is configured to provide comprehensive insights into user behavior, traffic sources, and conversion paths. This stage ensures robust tracking and analytics capabilities, empowering the company to make data-driven decisions, enhance user experience, and achieve marketing objectives.
The Proof
Case Studies: Website Design That Drive Leads
How Does BAM Approach Website Development?
Research & Strategy
To start off any website process, we work directly with your company to determine your goals, values, and target audience and align the website with your brand’s identity and customer needs.
User Experience & Structure
At its core, website performance is not complicated. The premise: everyone that visits your site is looking for something. The solution: the easier and more quickly you can help them find it, the better performance you’ll see. Your business has a few ideal user profiles. With a smart combination of organizational, user/customer, and competitive research, BAM can condense this down to a handful of key scenarios that would 1) lead users into your site and 2) help them find exactly what they are looking for in the fewest clicks/loads possible.
Template & Aesthetic Design
We emphasize templates that work with the research to provide an optimal user experience, and a creative design that adheres to your brand standards. This is a more subjective aspect of website experiences and, while we embrace creativity, it only works when properly merged with the fundamentals of user experience and true utility.
Customization
We recommend custom site builds over basic page builders such as Wix and Squarespace. These allow for more creative freedom, tailored functionality, and scalability. Additionally, custom builds are typically leaner and more efficient, provide for better performance and speed, SEO, code and data ownership, and while they have a higher up-front investment, typically come with lower long-term costs due to their flexibility, scalability, and control.
Put Our Tools to Work for You
The website was awesome and brought in more leads than we had ever seen from a digital perspective…BAM helped our company grow to two locations while maintaining our place on the Inc. 5000 list of fastest growing companies.
BAM Advertising proved to be the best choice of a partner to build Allegheny Millwork & Lumber’s website. Through meticulous planning and execution, Devon and William took the time to get to know our needs, our business and functional requirements to design, and implement the best virtual representation of our business.
Looking to Grow Your Business?
127%
2-Year Revenue Growth
28%
Local Dealership Revenue Growth
19 NEW
Dealerships in 10 Years
Our Content Marketing Services
Digital Growth Strategy
Unlock your business's full potential with BAM's Digital Growth Strategy. We analyze your market, set measurable goals, and craft bespoke strategies to drive qualified leads and maximize ROI.
PPC Advertising
Maximize your lead generation with BAM's PPC Advertising. We create targeted ad campaigns that reach your audience at the right time and place, ensuring high conversion rates and quality leads.
Websites & UX
At BAM, we design user-centric websites that not only look great but also convert visitors into leads. Our UX experts ensure seamless navigation, encouraging user engagement and lead generation.
Content Marketing
Content is king, and BAM knows it. We produce compelling content that resonates with your audience, driving engagement and generating high-quality leads that convert.
Email Marketing
BAM's Email Marketing services nurture your leads through personalized, timely messages. Our campaigns are designed to engage your audience and drive them further down the sales funnel.
SEO
Boost your online visibility and lead generation with BAM's SEO services. We optimize your website for search engines, ensuring you rank higher and attract more qualified leads.
Social Media Marketing
Elevate your brand's online presence with BAM's Social Media Marketing services. We craft engaging posts and run targeted campaigns that not only boost your social metrics but also generate quality leads, turning followers into customers.
Analytics
Data-driven decisions are at the core of BAM's Analytics services. We track and analyze your performance metrics to fine-tune your strategies, ensuring optimal lead generation.
Copywriting
Words matter, and BAM's Copywriting services ensure they work for you. Our persuasive copy engages your audience, drives action, and generates leads that mean business.
TV Advertising
Capture a broader audience with BAM's TV Advertising. Our compelling commercials are designed to grab attention and generate leads, making your brand unforgettable.
Radio Advertising
BAM's Radio Advertising services offer a cost-effective way to reach your target audience. Our catchy jingles and compelling narratives drive brand awareness and lead generation.
Print Media
Traditional yet effective, BAM's Print Media services offer targeted advertising that resonates with your audience. Our eye-catching designs and compelling copy generate leads even off-screen.
Why BAM?
- At the core of BAM is human relationships. You'll realize this from day one.
- Don't be fooled by fancy looking websites that dazzle your mind and illuminate your eye. We emphasize utility and user experience first.
- Our web content team includes UX specialists, copywriters, designers and developers with decades of experience
- We recommend custom site builds over page builders such as Wix and Squarespace (yes, you can ask us why!)
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