Let’s Talk About SEO
SEO is not only a major component of digital marketing, but as an ever-evolving industry that seems to change daily, it is crucial that you have a plan in place to build and maintain your web presence. Additionally, the rise of generative AI has put a new spin on the industry and gives way to a virtually limitless future for content creation. BAM has a plan for you:
- Auditing your website and digital assets
- Keyword research and planning moving forward
- Executing on the plan with updates and new content
- Managing your web components and goals
- Monitoring and reporting on benchmarks
- Adjusting and continually optimizing your web components
BAM’s SEO Services
Creating strong SEO content is not just about “peppering” text with chosen primary keywords. In our experience, the focus on storytelling and narrative that engages your audience is most important — this could also include images and multimedia for visuals. The ultimate goal is to provide value.There is no secret sauce to SEO copywriting. Its web content production while keeping your primary keyword in mind. Its still of utmost importance to provide the best experience for your user and distribute your content properly. BAM has experience finding the keywords you want to rank for, ensure your brand voice is implemented.
Local SEO is a different flavor of search engine optimization than national or e-commerce brands. If you have a local place, you’re competing in a different space – and while many of the basic tenets of SEO remain in place for all brands, the tactics can be different in nature. For example, many local businesses have Google Business Profiles that are not properly optimized, or worse, contain the wrong information. BAM has decades of experience working at the local level, and understands how to get businesses on the front page of local search queries.
Link building is one of the foundations of SEO. Whether you’re talking about building local directory citations to high-quality links, Google sees links back to your site as a ranking factor, and you want a good mix of link types and anchor text. BAM believes in building links the right way from reliable, relevant sources — no black hat SEO here. Do not listen to agencies selling you “quick wins” in this category, as Google is always moving the goal posts. Great links stand as pillars to the test of time — and they usually take more work to build. Digital PR is a new-age way of public relations, link building outreach, and content creation. BAM not only understands how to create great content that resonates…we can find media to distribute it to earn you more exposure.
SEO for B2B lead generation can feel daunting – your target audience is typically more narrow and focused. But the same basic principles for SEO remain in place – get your house in order and create great content that serves your target audience value. That’s what BAM does best.
Need help getting your small business off the ground? BAM would love to give our partners SEO roadmaps to success. If you have the time and energy to handle SEO yourself, we can provide you a blueprint for planning, execution, and governance.
The Proof
Case Studies: SEO Services That Drive Leads
How Does BAM Approach SEO?
BAM takes a four-phase approach to SEO. Your business may be strong in some of these areas and weaker than others. Our job is to find the right mix based on your budget and resource:
Content: Create and optimize valuable content about your business and for your audience.
Off-Site SEO: Build links, directories, and Google Business Profile optimization.
On-Site SEO: Structural optimization, page titles, headers, meta descriptions, UX, schema markup and other site elements.
Technical SEO: Indexing, page speed, crawlability, mobile optimization, CMS and hosting.
Put Our Tools to Work for You
The website was awesome and brought in more leads than we had ever seen from a digital perspective…BAM helped our company grow to two locations while maintaining our place on the Inc. 5000 list of fastest growing companies.
BAM Advertising proved to be the best choice of a partner to build Allegheny Millwork & Lumber’s website. Through meticulous planning and execution, Devon and William took the time to get to know our needs, our business and functional requirements to design, and implement the best virtual representation of our business.
Looking to Grow Your Business?
127%
2-Year Revenue Growth
28%
Local Dealership Revenue Growth
19 NEW
Dealerships in 10 Years
Our Content Marketing Services
Digital Growth Strategy
Unlock your business's full potential with BAM's Digital Growth Strategy. We analyze your market, set measurable goals, and craft bespoke strategies to drive qualified leads and maximize ROI.
PPC Advertising
Maximize your lead generation with BAM's PPC Advertising. We create targeted ad campaigns that reach your audience at the right time and place, ensuring high conversion rates and quality leads.
Websites & UX
At BAM, we design user-centric websites that not only look great but also convert visitors into leads. Our UX experts ensure seamless navigation, encouraging user engagement and lead generation.
Content Marketing
Content is king, and BAM knows it. We produce compelling content that resonates with your audience, driving engagement and generating high-quality leads that convert.
Email Marketing
BAM's Email Marketing services nurture your leads through personalized, timely messages. Our campaigns are designed to engage your audience and drive them further down the sales funnel.
SEO
Boost your online visibility and lead generation with BAM's SEO services. We optimize your website for search engines, ensuring you rank higher and attract more qualified leads.
Social Media Marketing
Elevate your brand's online presence with BAM's Social Media Marketing services. We craft engaging posts and run targeted campaigns that not only boost your social metrics but also generate quality leads, turning followers into customers.
Analytics
Data-driven decisions are at the core of BAM's Analytics services. We track and analyze your performance metrics to fine-tune your strategies, ensuring optimal lead generation.
Copywriting
Words matter, and BAM's Copywriting services ensure they work for you. Our persuasive copy engages your audience, drives action, and generates leads that mean business.
TV Advertising
Capture a broader audience with BAM's TV Advertising. Our compelling commercials are designed to grab attention and generate leads, making your brand unforgettable.
Radio Advertising
BAM's Radio Advertising services offer a cost-effective way to reach your target audience. Our catchy jingles and compelling narratives drive brand awareness and lead generation.
Print Media
Traditional yet effective, BAM's Print Media services offer targeted advertising that resonates with your audience. Our eye-catching designs and compelling copy generate leads even off-screen.
Why BAM?
- At the core of BAM is human relationships. You'll realize this from day one.
- We emphasize data-driven methodologies AND qualitative research. There is no substitute for the voice of the clients and their customers.
- We use a short- and long-term vision to guide our content marketing plans. This allows you to get quick wins while keeping a focus on the big picture.
- We have expertise in all digital and traditional marketing channels, offering flexible solutions. There's never a one-size-fits-all content marketing approach.
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