Make Your Content A Competitive Advantage
The truth is, one great idea or campaign may fill the funnel or pipeline intermittently. But this isn’t a great content strategy.
Real content marketing creates continuous momentum that compounds over time. In truth, content is transient, and your ability to combine quality and consistency with the greatest degree of efficiency is the key to establishing it as a competitive differentiator for your business.
This requires time and research to not only craft the proper plan, but also to create and distribute it within the proper channels, analyze what works (and what doesn’t), update…and then distribute again…just like a true modern publishing company would.
BAM’s Content Marketing Services For Lead Generation & Branding
We work closely with your business to develop a comprehensive content marketing strategy that aligns with your goals and target audience. This involves discovery with stakeholders, subject matter experts, and customer-facing employees. Want us to talk to your customers or conduct surveys? We can take care of that, too. It all depends on your appetite for research. Some companies have a deeper understanding of their customer base than others. Whether this knowledge is in its infancy or is well-rounded and mature, we’ll help craft the best content marketing strategy for your needs.
We have a team of skilled content creators who can produce high-quality and engaging content across various formats, such as blog posts, articles, videos, emails, graphics, social media posts, and other customer engagement experiences. We know how to make your content resonate with your audience!
BAM is a full service agency with a deep understanding of different distribution channels. A full plan can help you reach your target audience effectively. We utilize various platforms, such as social media, email marketing, and search engine optimization to maximize the visibility and ensure your content reaches the maximum number of targets in your intended audience.
Data should guide the direction of your content marketing efforts. Few marketing campaigns start and end perfectly. Part of marketing is doubling down on your success and learning from your failures. BAM monitors the performance of your content marketing efforts and provides detailed analytics and reports. We understand how to use this data to identify areas of improvement and make necessary adjustments to optimize your content marketing strategy strategy for better results.
Through strategic content marketing, BAM can help you cultivate meaningful relationships with prospects, guiding them through the buyer’s journey with relevant and valuable content. We have experience developing blog posts, social media updates, case studies and whitepapers, surveys, webinars, personalized email campaigns, and other experiences to help you establish yourself as industry authority and build trust with the audience. Position yourself as the go-to resource, ultimately increasing conversion rates and driving long-term customer loyalty.
Establishing a distinctive brand voice is paramount to capturing audience attention and fostering brand loyalty. If you are a small business or start-up that has spent little time on brand, BAM can help you develop a carefully crafted brand voice that infuses every piece of content with the unique personality and values of who you are. This can be through witty social media posts, authoritative blog articles, or engaging video content. . A consistent brand voice can help your content do the heavy lifting for you when executed properly.
Case Studies: Content Marketing That Drives Leads
How We Approach Content Creation
Is your business conveying the right message to its audience? BAM believes that great content tells a story. Whether it’s a quick story designed to intrigue or a long story to inform. Most content should be designed to do at least TWO of these things:
Intrigue: Give the person a reason to explore the subject further.
Inform: Give the person knowledge they did not already have.
Inspire: Convince the person to feel a certain way about something, or take a point of view.
Involve: Drive action from the person experiencing the content.
The website was awesome and brought in more leads than we had ever seen from a digital perspective…BAM helped our company grow to two locations while maintaining our place on the Inc. 5000 list of fastest growing companies.
BAM Advertising proved to be the best choice of a partner to build Allegheny Millwork & Lumber’s website. Through meticulous planning and execution, Devon and William took the time to get to know our needs, our business and functional requirements to design, and implement the best virtual representation of our business.
Looking to Grow Your Business?
Our Content Marketing Services
Digital Growth Strategy
Unlock your business's full potential with BAM's Digital Growth Strategy. We analyze your market, set measurable goals, and craft bespoke strategies to drive qualified leads and maximize ROI.
PPC Advertising
Maximize your lead generation with BAM's PPC Advertising. We create targeted ad campaigns that reach your audience at the right time and place, ensuring high conversion rates and quality leads.
Websites & UX
At BAM, we design user-centric websites that not only look great but also convert visitors into leads. Our UX experts ensure seamless navigation, encouraging user engagement and lead generation.
Content Marketing
Content is king, and BAM knows it. We produce compelling content that resonates with your audience, driving engagement and generating high-quality leads that convert.
Email Marketing
BAM's Email Marketing services nurture your leads through personalized, timely messages. Our campaigns are designed to engage your audience and drive them further down the sales funnel.
SEO
Boost your online visibility and lead generation with BAM's SEO services. We optimize your website for search engines, ensuring you rank higher and attract more qualified leads.
Social Media Marketing
Elevate your brand's online presence with BAM's Social Media Marketing services. We craft engaging posts and run targeted campaigns that not only boost your social metrics but also generate quality leads, turning followers into customers.
Analytics
Data-driven decisions are at the core of BAM's Analytics services. We track and analyze your performance metrics to fine-tune your strategies, ensuring optimal lead generation.
Copywriting
Words matter, and BAM's Copywriting services ensure they work for you. Our persuasive copy engages your audience, drives action, and generates leads that mean business.
TV Advertising
Capture a broader audience with BAM's TV Advertising. Our compelling commercials are designed to grab attention and generate leads, making your brand unforgettable.
Radio Advertising
BAM's Radio Advertising services offer a cost-effective way to reach your target audience. Our catchy jingles and compelling narratives drive brand awareness and lead generation.
Print Media
Traditional yet effective, BAM's Print Media services offer targeted advertising that resonates with your audience. Our eye-catching designs and compelling copy generate leads even off-screen.
Why BAM?
- At the core of BAM is human relationships. You'll realize this from day one.
- We emphasize data-driven methodologies AND qualitative research. There is no substitute for the voice of the clients and their customers.
- We use a short- and long-term vision to guide our content marketing plans. This allows you to get quick wins while keeping a focus on the big picture.
- We have expertise in all digital and traditional marketing channels, offering flexible solutions. There's never a one-size-fits-all content marketing approach.
BOOST YOUR
CONTENT MARKETING
TODAY WITH US!
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