Track Your Leads From Search To Sale

Posted by Mandie Cohen on
Mandie is a Product & Digital Operations Manager at BAM. Her expertise includes social media, email marketing and customer success management for the BAM Lead Tracker.
3 minute read

Do you have a system in place in your business that automatically logs and assigns leads whether they come to your business via your local or national website, a phone call, or even a walk-in customer?

Or do you have a system in place that allows you to instantaneously determine ROI on leads run that day, week or month? Do you have a system at your fingertips that shows you where your leads came from last week, last month of for the last year? Better yet, is that system available to you at home, work, or even in the car?  If not, it’s time to introduce you and your business to our lead tracking technology. The BAM LeadTracker is all of that and plenty more. It’s ideal for service calls too! It can be customized for your industry whether it’s HVAC, Plumbing, Media, Home Improvement, and the list goes on and on.

“We started with an idea from one of our clients who desperately needed to streamline sales and service operations. We then pulled together a number of clients from that same industry to weigh their needs and wants as well. Then it was off to a white board and idea began to take on a life of its own,” stated Neil Catapano VP at BAM. “Six months later, it was built and out of beta testing and the client roster continues to grow.” Too often, corporations and small businesses rely on some pre-packaged software to try and adapt it for their needs. “With today’s technologies and the strategies employed by BAM, there’s no need to try and reverse-engineer products to specific needs, ” added Bill Berry, President. “We’re at the crossroads of media and entertainment being personalized for individuals. So why not apply those same principles to businesses large and small?”

BAM has focused on customizing technologies to businesses and integrating them with a scope of services not traditionally included in the process. Features can include CRM applications integrated in a simplistic and intuitive interface that leaves the programming and coding on the back end. Tying in analytics for maximum efficiency on search campaigns is on the horizon. More simplistic tasks like e-commerce are easily accommodated within the tool.

The BAM LeadTracker is a product of BAM Advertising based in the Greater Pittsburgh Area. While BAM’s core business began as a full service advertising and marketing agency, its technologies have opened up gateways of new opportunities. “The success of what we do is based on the solid foundation of how we develop strategies based on needs. Who better to develop products than people who market them,” asked Berry.